// case · online education · B2C

$220,000 collected on a high-ticket product. How we built Zoom selling from scratch for a creators' club

Picture it: you're launching an expensive premium product. Marketing did its job perfectly and the funnel produced 471 hot applications from people who want a Zoom session.

project at a glance
clientIllia Aksonov
producttraining for videographers and designers
deal size$1,111 (base) — $1,998 (year-long support)
modelselling through short Zoom interviews
engagement length2.5 months
// the starting point

Every course business's nightmare: traffic, and nobody to sell

There's one problem. You don't have a sales team that can close $2,000 deals over video.

Put ordinary script-readers on those leads and they'll burn the list and the ad budget with it.

We had to assemble a team fast, teach it high-ticket selling without pressure, and lose none of the leads.

// what we did

The unusual decisions that produced the result

01

Hard scoring: we banned small talk on the Zoom call

Normally the first 15 minutes go on dull questions: “So how much do you earn? What do you do?” It kills the momentum.

the Double Sales fix

We put deep pre-qualification in place before the call. By the time the rep joined the Zoom, they already knew everything: where the client was (say, $500 a month), where they wanted to be ($3,000) and what the money was for.

The pitch was built as a direct hit on the pain and the goal. Nothing extra.

02

Hiring from a blank slate: why we avoided star salespeople

Selling a $200 course over chat and selling $2,000 mentorship over Zoom are different worlds. Experienced reps arrive with rehearsed aggressive habits that scare a premium audience off.

strategy

We deliberately passed on the Wall Street types. We hired eight ordinary reps with no Zoom-selling background and put them through a hard 30-day onboarding.

They were a blank slate, and our method for closing high-ticket deals went on cleanly. A 15% close rate from the call is the proof.

03

Paying the hungry: how we made the team fight for every deal

A rep on a comfortable salary relaxes. We built a comp plan where money had to be earned, not received.

  • Base: just $200. You can't live on it, and that's the point.
  • Commission: 5% of personal sales. On a $2,000 deal that's $100.
  • KPI bonuses: $30–$70 for hitting the numbers.
what the system produced

A rep's income depended directly on money reaching the client's account. The average bonus ran $400–$1,100+. They fought for every deal because the payoff was visible.

04

Collections: selling for $2,000 is easy, collecting it isn't

At this price nobody pays in full up front. Everyone takes instalments, typically $250 a month.

This is where most course businesses lose up to 40% of their profit, because customers “forget” the second payment.

the payment infrastructure

We didn't just plug in Stripe and WayForPay. We put in a hard process for administering outstanding payments.

Our people tracked payment schedules, chased customers and carried transactions through. We didn't leave money hanging.

// the outcome

Money in the account after 2.5 months

While others try to “improve site conversion”, we simply worked 471 leads properly. The numbers speak for themselves.

> $220 000GMV, the total value of signed contracts
$157 000Cash collected, money already in the account. The figure keeps growing thanks to disciplined instalment work
15%close rate after a completed Zoom call
471leads worked

We don't just “supply salespeople”

We build a system that runs itself, from qualifying the lead to collecting the last dollar of an instalment.

Want that close rate on your own Zoom calls?

Twenty minutes on a call. You tell us how your sales work, we tell you where to start and what it costs.

Book a call