Knowledge base · oversight

Daily stand-ups: ten minutes after which something changes

in short

A daily stand-up runs ten to fifteen minutes and has one job: fix who is doing what today and clear whatever is in the way. The format is simple: everyone names three numbers from yesterday and one task for today, and the manager removes obstacles. A stand-up that runs half an hour turns into a review and stops being daily. Conversation reviews happen separately, once a week.

The structure

  1. The manager states where the plan stands: how much is done, how much is left before the end of the week.
  2. Each rep: how many enquiries handled, how many closed, how many stalled threads today.
  3. Each rep: one main task for today.
  4. The manager: what is in the way, and what they are removing.

Three numbers from yesterday

  • enquiries handled
  • deals closed and the amount
  • stalled threads that need going back to

What not to do at a stand-up

  • do not review conversations: that is its own genre and its own slot
  • do not criticise in public: conversations about results happen one to one
  • do not discuss anything that concerns two people
  • do not turn it into a report for the manager: they can see the numbers in the system
A practical test of whether a stand-up is useful: if no rep changed their plan for the day afterwards, you do not need it. It exists to move attention onto whatever is burning.

When to hold it

At the start of the working day, but after the reps have looked at enquiries that arrived out of hours. Otherwise the stand-up misses the freshest picture.

What to do if people are in different places

The same format by voice in a group chat, or a short video call. A written format works too, but then the manager has to answer each person, otherwise it turns into a one-way report.

Questions people ask

How long should a daily stand-up last?

Ten to fifteen minutes. Longer than that is a review, and its place is once a week.

Do I need stand-ups with two reps?

Yes, in a shortened form. Five minutes between three people gives you the same benefit: you can see where the day is going.

Sources: our own sales-team build plan, the schedule we run projects to; field sales productivity benchmarks (RepMove, 2025); and Double Sales' own measurements on 2026 projects.
if you need this done in your company

We set the rhythm of stand-ups and reviews, and show the result in numbers. Part of ongoing support, from $1000 a month.

Book a call